Report Basics

Your report is a snapshot in time - capturing current AI metrics and how platforms perceive your brand right now. Here’s what it contains and how to get the most from it.

What’s In Your Report

Each report analyzes your brand across multiple dimensions:

• Overview & Question Types - Your headline visibility and how it breaks down by the kinds of questions buyers ask
• Competitors - Who else AI recommends in your space, and where you rank
• Performance Breakdown - How you perform across buyer segments, service areas, and positioning angles
• Risk Analysis - Reputation risks, missing defensive positioning, and where competitors consistently beat you
• Brand Perception - The attributes and associations AI links to your brand
• Regional Analysis - Geographic breakdown of your visibility
• Sentiment & Examples - How positively AI talks about you, with real response excerpts
• Actions - Prioritized recommendations based on this report’s findings

Together, these sections paint a complete picture of your AI presence at this moment - not just whether you’re mentioned, but how you’re positioned, where you’re strong, and where you need work.

Report Cadence

Reports are generated on your plan’s schedule. Each new report captures fresh data from AI platforms, so you can track changes over time and see the impact of your optimization efforts.

Sharing Your Report

Reports are designed to be shared with your team. Each report has a shareable URL that you can send to teammates or stakeholders so they can see exactly what you’re seeing.

This makes it easy to align your team around AI visibility priorities and demonstrate progress over time.

Where to Start

Not sure where to dive in first? Here’s how we recommend prioritizing:

1. Check Risk Analysis first - High-severity reputation risks actively hurt you right now. Address any inaccuracies or negative perceptions before anything else.

2. Review critical gaps in high-intent stages - Vendor evaluation and solution research gaps cost you deals today. If you’re invisible when buyers are comparing options, that’s urgent.

3. Look at defensive gaps - If you’re consistently losing to a specific competitor in certain scenarios, that’s a focused problem you can address.

4. Scan the performance breakdown - Segments or service areas where you’re rarely mentioned deserve investigation before the gap widens.

5. Explore perception - Weak attributes and negative associations inform longer-term strategy - important, but less urgent than active risks.

Actions in Your Report

Each report includes prioritized actions based on that snapshot’s findings. These are specific recommendations generated from the data in this report - addressing the gaps, risks, and opportunities we identified.

These flow into Mission Control, where you approve the ones worth doing and the Engine executes them. The actions embedded in each report stay tied to that moment in time, giving you a clear record of what we recommended and why.