GEO, AEO & LLMO

AI visibility optimization goes by many names. Here's what each term means and how they relate to what we do for you.

Overview

As AI-powered search and recommendations have grown, several terms have emerged to describe the practice of optimizing for them:

• GEO — Generative Engine Optimization
• AEO — Answer Engine Optimization
• LLMO — Large Language Model Optimization

These terms overlap significantly. We cover all three — we track and help you optimize your visibility across generative AI, answer engines, and LLM-powered platforms.

GEO: Generative Engine Optimization

GEO focuses on optimizing your content for AI platforms that generate responses rather than returning links. When someone asks ChatGPT for a recommendation, they get a generated answer, not a list of search results.

GEO strategies include:

• Creating content that AI can easily summarize and cite
• Building your presence on sources that AI training data includes
• Ensuring your brand appears in the right contexts and comparisons

AEO: Answer Engine Optimization

AEO focuses on platforms that provide direct answers — Google's featured snippets, Perplexity's summaries, and similar answer-first experiences.

AEO strategies include:

• Structuring your content to answer specific questions directly
• Using schema markup to help engines understand your content
• Targeting question-based queries your audience asks

LLMO: Large Language Model Optimization

LLMO is the technical foundation — optimizing specifically for how large language models process and retrieve information about you.

LLMO strategies include:

• Understanding how LLMs weight different sources
• Optimizing for retrieval-augmented generation (RAG) systems
• Creating content that performs well in embedding-based search

How They Relate

In practice, these distinctions matter less than the outcome: being visible and well-positioned when your potential customers use AI to research solutions like yours.

We measure your visibility across all these dimensions and generate actions that improve your presence regardless of which term you prefer.