How We Collect Data

Most tools track keywords. We generate ICP-specific queries that match how your real buyers talk to AI.

Our Methodology

We take a fundamentally different approach to AI visibility measurement. Instead of tracking static keyword prompts, we generate conversational queries tailored to your specific buyer personas, pain points, and buying contexts.

This matters because your real buyers don't search “best CRM software.” They ask questions like “What's the best CRM for a marketing agency with 20 people who needs HubSpot integration?” Our queries match this natural language.

Brand Analysis (30 Seconds)

Just drop in your website URL and our engine analyzes everything in about 30 seconds. No forms to fill, no onboarding calls. We extract:

Your brand identity: Name, business type, industry category, alternative categories
Your products & offerings: What you sell, key features, value propositions
Your Ideal Customer Profile: Company types, sizes, decision-maker roles, pain triggers, buying context
Your market positioning: Value proposition, key differentiators, market stance
Your competitive landscape: Suggested competitors with our confidence scores and reasoning

Everything is fully editable. You know your business better than anyone — review and refine any detail before we generate your reports.

Key Insight

The more accurate your brand definition, the more relevant your buyer queries will be. Take a moment to review what we generate — it significantly improves your results.

Query Generation

Based on your brand definition, we generate buying scenarios tailored to your specific ICP and market. These scenarios cover different journey stages:

Problem Recognition: When your buyer realizes they have a problem
Solution Research: When your buyer explores potential approaches
Vendor Evaluation: When your buyer compares specific options
Competitive Intelligence: When your buyer researches alternatives

Each query is crafted to sound like a real person asking a real question — not a marketer testing keywords. This is what makes your visibility data meaningful.

AI Platforms We Query

We query the major AI platforms directly using settings that mirror how your actual customers use them:

ChatGPT (OpenAI)
Claude (Anthropic)
Gemini (Google)
Perplexity (Sonar)

Each platform has different training data, different tendencies, and different source preferences. We track all of them to give you the complete picture.

Note

Depending on your plan, we run between 25 and 600+ buying scenarios across all platforms. Your reports generate in under 10 minutes.

What We Don't Do

Transparency matters to us. Here's what we explicitly don't do:

No scraping: We don't scrape AI outputs from other sources
No clickstream data: We don't buy or use third-party browsing data
No third-party data: All your data comes from our direct AI queries
No synthetic inflation: We don't manipulate or inflate your metrics

Every data point in your report comes from a real query we made to a real AI platform.