What We Track
We track four core metrics that together paint a complete picture of how AI platforms perceive and recommend your brand.
Visibility
Visibility measures how often AI platforms mention your brand when users ask buying-related questions. It's not just about being mentioned — it's about being mentioned in the right contexts.
We calculate your visibility across different buyer journey stages, so you can see whether you're being recommended during problem research, solution exploration, or vendor evaluation.
High visibility during vendor evaluation matters more than visibility during problem research. We help you understand where your visibility matters most.
Sentiment
Our sentiment analysis reveals how AI platforms talk about your brand. We categorize mentions as positive, neutral, or negative based on the language and context of each response.
We score sentiment on a 0-10 scale, where 10 is highly positive. We analyze not just explicit praise or criticism, but also implied preferences in how AI presents your brand versus competitors.
- Positive (7-10): Your brand is recommended, praised, or positioned favorably
- Neutral (4-6): Your brand is mentioned factually without strong opinion
- Negative (0-3): Your brand is criticized or explicitly not recommended
Position
When AI lists multiple options, order matters. We track where your brand appears in those lists. First position catches attention; fifth position often gets ignored.
We track your position across different AI models because each has different tendencies. ChatGPT might list you first while Gemini puts you third. Understanding these patterns helps you prioritize where to focus.
Sources & Citations
AI responses are only as good as their sources. We track which websites, articles, and pages AI platforms cite when discussing your brand and your competitors.
We categorize sources into five control tiers based on how much influence you have over the content:
- Tier 1 - Owned Assets: Your website, blog, documentation
- Tier 2 - Earned Media: Press coverage, partner content
- Tier 3 - Participated Platforms: Social media, directories you manage
- Tier 4 - User-Generated: Forums, community discussions, reviews
- Tier 5 - Independent: Research papers, independent analysis
We recommend focusing on improving your Tier 1 and Tier 2 sources first. These are the sources you can directly influence, and they often carry the most weight with AI.
How They Connect
These metrics don't exist in isolation. High visibility with negative sentiment is worse than low visibility. Strong sources often correlate with better position and sentiment.
We connect these dots for you. When we generate your actions, we consider all four metrics together to recommend changes that will have the biggest impact on your overall AI presence.