Managing Competitors

Your competitor list isn’t static. Markets change, new players emerge, and your strategy evolves. Here’s how to keep your tracking relevant.

Adding Competitors

You can add competitors in two ways:

• From our suggestions: During setup or from the competitors section, review and accept the competitors we suggest with one click.
• Manually: Add any competitor by entering their website URL. We’ll analyze their brand and start tracking them in your future reports.

When you add a competitor, your next report will include them in buying scenarios and track their visibility alongside yours.

Removing Competitors

Remove competitors that are no longer relevant to you:

• Companies that pivoted out of your market
• Brands you added experimentally but don’t need to track
• Competitors you’ve decided aren’t strategically important to you

Removing a competitor stops future tracking but preserves your historical data. You can always re-add them later if needed.

Understanding Competitor Metrics

For each competitor you track, we show you:

• Mentions: How often they’re mentioned across your buying scenarios (compared to you)
• Rank: Where they sit in your competitive landscape, including how many times more mentions the leader has
• Presence by question: Which specific questions surface them - visible alongside each question in your report

Comparing Against Competitors

Your report puts competitor data next to yours wherever it matters:

• The Competitors section ranks everyone by mentions and shows how far ahead the leader is.
• Question-level presence: For each buying scenario, see which brands AI surfaced - so you know exactly where a competitor is winning and you’re absent.
• Risk Analysis flags scenarios where a specific competitor consistently outperforms you.

This comparison data directly informs the actions we generate for you. If a competitor is winning in specific scenarios, we’ll recommend targeted improvements you can make.