Managing Competitors

Your competitor list isn't static. Markets change, new players emerge, and your strategy evolves. Here's how to keep your tracking relevant.

Adding Competitors

You can add competitors in two ways:

• From our suggestions: During setup or from the competitors section, review and accept the competitors we suggest with one click.
• Manually: Add any competitor by entering their website URL. We'll analyze their brand and start tracking them in your future reports.

When you add a competitor, your next report will include them in buying scenarios and track their visibility alongside yours.

Removing Competitors

Remove competitors that are no longer relevant to you:

• Companies that pivoted out of your market
• Brands you added experimentally but don't need to track
• Competitors you've decided aren't strategically important to you

Removing a competitor stops future tracking but preserves your historical data. You can always re-add them later if needed.

Understanding Competitor Metrics

For each competitor you track, we show you:

• Visibility score: How often they're mentioned (compared to you)
• Sentiment score: How positively AI talks about them
• Position: Where they typically appear in recommendation lists
• Source overlap: Which sources mention both you and them
• Win/loss by scenario: Which buying scenarios favor them vs. you

Head-to-Head Comparison

Your reports include direct comparisons:

• Scenario breakdown: For each buying scenario, see whether AI recommended you, your competitor, both, or neither.
• Source analysis: See which sources are driving competitor visibility that aren't mentioning you yet.
• Sentiment comparison: Understand whether AI frames them more positively than you and why.

This comparison data directly informs the actions we generate for you. If a competitor is winning in specific scenarios, we'll recommend targeted improvements you can make.