How We're Different

Most AI visibility tools track keywords. We simulate how your buyers actually research — and that changes what you see.

The Keyword Problem

Traditional AI visibility tools work like this: you give them a list of keywords, they query AI platforms with those exact prompts, and they report whether your brand was mentioned.

This approach has a fundamental flaw: your real buyers don't search using marketing keywords. They describe problems in their own words. They ask specific questions about their situation. They want answers tailored to their context.

ICP-Specific Queries

We start with your ideal customer profile, not a keyword list. We learn:

• What types of companies you're targeting
• What roles are involved in buying decisions
• What pain points drive people to search for solutions like yours
• What context surrounds your buyers' purchase process

From this, we generate realistic buying scenarios across all journey stages. Each query sounds like a real person asking a real question — not a marketer testing keywords.

Generic industry keywords miss the nuances of your specific market. A project management tool for agencies faces different questions than one for enterprise IT. Our ICP-specific queries capture these differences for you.

Competitor Reasoning

Most tools give you a list of competitors and basic metrics. We explain why each competitor matters to your business.

When we suggest a competitor during setup, we include:

• Confidence score: How certain we are about the match
• Our reasoning: Why they compete with you for the same customers
• Regional relevance: Where they compete with you geographically

In your reports, you'll see which competitors appear in each buying scenario and why AI platforms recommend them over you (or you over them). This context turns raw data into actionable strategy.

Action Depth

Basic tools say “improve this source” or “create more content.” That's not helpful. Our actions include:

• Priority scoring: Which actions will have the biggest impact for you
• Effort estimates: How long each action will likely take your team
• Specific recommendations: Exactly what to do, not vague suggestions
• Clear reasoning: Why this action matters for your visibility
• Linked context: Which sources, questions, or competitors relate to this action

We categorize actions by type: source optimization, content creation, technical SEO, strategic initiatives, and engagement. Each type comes with guidance tailored to that category.

Deep Source Analysis

Sources are the foundation of AI responses. We don't just list sources — we categorize them so you can take action:

• Control tier: How much influence you have (owned → independent)
• Source type: Press, developer, community, directory, etc.
• Domain type: Your brand, competitor, or neutral
• Citation rank: Where it appears in AI source lists

This deep categorization shows you exactly which content drives AI recommendations and where you should focus your optimization efforts.

Common Questions

Do I need to provide my own keywords?

No. We generate queries based on your ICP and market context. You tell us who your buyers are and what problems you solve — we figure out what they're actually asking AI platforms.

How is this different from traditional SEO tools?

SEO tools track your ranking in search results. We track whether AI platforms mention and recommend you when people ask buying-related questions. These are fundamentally different — someone asking ChatGPT for advice gets a generated response, not a list of links.

What if my competitors change?

Your competitor landscape evolves, and so does our tracking. We continuously monitor which brands appear alongside yours in AI responses and can suggest new competitors as they emerge in your space.

How quickly will I see results from your recommended actions?

It depends on the action type. Some improvements (like fixing broken citations) can show impact within days. Others (like building authority through new content) take longer as AI platforms incorporate new information. We prioritize actions by expected impact and effort so you can make informed decisions.