How Actions Work

We turn your visibility data into specific recommendations — and help keep you accountable to improving your AI presence systematically.

What Actions Are

Actions are specific, prioritized recommendations we create to help you improve your AI visibility. Each action we give you includes:

• Clear title: What to do, in one sentence
• Detailed description: Why this matters and how to approach it
• Priority level: High, medium, or low impact
• Effort estimate: How long this will likely take you
• Linked context: Which sources, questions, or competitors relate
• Step breakdown: Specific subtasks when helpful

How We Generate Your Actions

We create your actions by analyzing your report data:

• Source gaps: If AI cites sources that don't mention you, we'll recommend how to get coverage on those sources.
• Competitor wins: If competitors appear in scenarios where you don't, we'll suggest content or positioning changes.
• Sentiment issues: If AI mentions negative perceptions about you, we'll help you address those specific concerns.
• Position opportunities: If you're mentioned but not first, we'll identify what might improve your ranking.

Our actions are AI-generated (we're transparent about that) and linked to the specific data points that triggered them. You can always verify our reasoning.

Priority Scoring

We assign every action a priority level to help you focus:

• High priority: Significant impact on your visibility, addresses a critical gap, or counters a major competitive threat.
• Medium priority: Meaningful improvement opportunity, worth pursuing after you've tackled the high-priority items.
• Low priority: Nice to have, good for optimization but not urgent.

Effort Estimates

Each action includes our estimate of how long it will take you. We consider:

• Content creation vs. content updates
• Internal actions vs. external outreach
• Technical complexity
• Dependencies on other teams or resources

These estimates help you with sprint planning and resource allocation. They're our best approximations — actual time may vary based on your team's capacity.

Linked Context

We don't give you actions in isolation. Each one links to its source data:

• Linked sources: The specific URLs or domains the action relates to, with citation counts and tier information.
• Linked questions: The buying scenarios where this action would improve your visibility.
• Linked competitors: Which competitors this action helps you compete against.
• Linked reports: Which of your reports generated this action.

This linking means you can trace every action back to our reasoning. No black box — we're fully transparent about why we make each recommendation.

Why Continuous Action Matters

AI platforms are constantly evolving. The sources they prioritize, the way they compose responses, and the brands they recommend — it all shifts over time.

A real example: 12 months ago, AI platforms heavily weighted Reddit discussions in their responses. Today, that weighting has decreased significantly. Brands that optimized for Reddit visibility then had to adapt their strategy.

We generate fresh actions with each report specifically because the landscape keeps changing. What worked for you last quarter might not work next quarter. Continuous monitoring and action is how winning brands stay ahead.

Common Questions

Do I need to complete all actions?

No. Start with high-priority actions and work your way down as capacity allows. Some lower-priority actions may become irrelevant as your visibility improves from higher-priority work. Focus on momentum, not completion for its own sake.

What if I disagree with an action recommendation?

Skip it. You know your business better than any AI. Our recommendations are data-driven suggestions, not mandates. If an action doesn't fit your strategy or resources, move on to one that does.

How do I know if an action worked?

Future reports will show the impact. If you improved a source that AI cites, you should see increased visibility in relevant scenarios. We track changes over time so you can correlate your actions with results.

Can I request specific types of actions?

Yes! You can add your own custom actions directly in the platform. You can also create actions inline from any question, answer, or source — just click to add a follow-up action based on what you're seeing. Beyond that, you can filter and sort actions by type. If your team only has bandwidth for content work, focus on content actions. If you're running a PR push, prioritize source optimization actions for media targets.