How Actions Work

We turn your visibility data into specific recommendations, sorted into Mission Control so you always know what to do next. Approve one and the Engine does most of the work for you.

What Actions Are

Actions are specific, prioritized recommendations we create to help you improve your AI visibility. Each action we give you includes:

• Clear title: What to do, in one sentence
• Detailed description: Why this matters and how to approach it
• Priority level: High, medium, or low impact
• Effort estimate: Roughly how long it takes - though for technical and content work, the Engine absorbs most of it
• Linked context: Which sources, questions, or competitors relate
• Step breakdown: Specific subtasks when helpful

How We Generate Your Actions

We create your actions by analyzing your report data:

• Source gaps: If AI cites sources that don’t mention you, we’ll recommend how to get coverage on those sources.
• Competitor wins: If competitors appear in scenarios where you don’t, we’ll suggest content or positioning changes.
• Sentiment issues: If AI mentions negative perceptions about you, we’ll help you address those specific concerns.
• Position opportunities: If you’re mentioned but not first, we’ll identify what might improve your ranking.

Our actions are AI-generated (we’re transparent about that) and linked to the specific data points that triggered them. You can always verify our reasoning.

Priority Scoring

We assign every action a priority level to help you focus:

• High priority: Significant impact on your visibility, addresses a critical gap, or counters a major competitive threat.
• Medium priority: Meaningful improvement opportunity, worth pursuing after you’ve tackled the high-priority items.
• Low priority: Nice to have, good for optimization but not urgent.

Effort Estimates

Each action includes our estimate of how long it will take you. We consider:

• Content creation vs. content updates
• Internal actions vs. external outreach
• Technical complexity
• Dependencies on other teams or resources

These estimates help you with sprint planning and resource allocation. They’re our best approximations - a proxy based on the type of work, not a measurement - so actual time may vary based on your team’s capacity.

Linked Context

We don’t give you actions in isolation. Each one links to its source data:

• Linked sources: The specific URLs or domains the action relates to, with citation counts and tier information.
• Linked questions: The buying scenarios where this action would improve your visibility.
• Linked competitors: Which competitors this action helps you compete against.
• Linked reports: Which of your reports generated this action.

This linking means you can trace every action back to our reasoning. No black box - we’re fully transparent about why we make each recommendation.

Where You Work on Actions

Actions flow into Mission Control, sorted into its three layers:

• Technical Foundation - technical SEO work. The Engine applies these fixes for your approval.
• Content Authority - content the data says you’re missing. The Engine researches and drafts it for your review.
• Off-site - outreach, reviews, and directories. These happen elsewhere, so the Engine guides you with step-by-step trackers instead of doing them.

That’s the key thing: most actions aren’t a to-do list you work through by hand. Approve one and the Engine does the work, returning a draft or pull request for you to review.

You can also create your own actions inline from any question, answer, or source as you review your data.

Why Continuous Action Matters

AI platforms are constantly evolving. The sources they prioritize, the way they compose responses, and the brands they recommend - it all shifts over time.

A real example: 12 months ago, AI platforms heavily weighted Reddit discussions in their responses. Today, that weighting has decreased significantly. Brands that optimized for Reddit visibility then had to adapt their strategy.

We generate fresh actions with each report specifically because the landscape keeps changing. What worked for you last quarter might not work next quarter. Continuous monitoring and action is how winning brands stay ahead.

Common Questions

Do I need to complete all actions?

No. Start with high-priority actions and work your way down. Some lower-priority ones become irrelevant as your visibility improves from higher-priority work. Focus on momentum, not completion for its own sake - and lean on the Engine for the technical and content ones, since approving those costs you a click rather than an afternoon.

What if I disagree with an action recommendation?

Dismiss it. You know your business better than any AI. Our recommendations are data-driven suggestions, not mandates - and nothing runs until you approve it, so dismissing costs you nothing.

How do I know if an action worked?

Future reports will show the impact. If you improved a source that AI cites, you should see increased visibility in relevant scenarios. We track changes over time so you can correlate your actions with results.

Can I request specific types of actions?

Yes! You can create actions inline from any question, answer, or source - just click to add a follow-up action based on what you’re seeing. You can also tell the Engine what you want directly: ask it to plan content on a theme, or audit a specific part of your site, and the work it proposes lands in your queue like any other action.