What the Engine Does

Your reports tell you why AI platforms skip your brand. The Engine does something about it: it fixes the technical issues that stop AI reading your site, and writes the content that earns you citations — then ships everything to your site for your approval.

Finding it in the app

The Engine’s workspace appears in your sidebar as Content Agent, alongside Mission Control and Technical Audit. Those three pages are the Engine.

One Loop, Two Kinds of Work

Everything the Engine does follows the same loop:

  1. Find — an audit or report surfaces what’s holding your visibility back.
  2. Approve — findings become tasks in your queue. Nothing runs until you approve it.
  3. Ship — the Engine does the work and delivers it as a draft or pull request.
  4. Publish — you review, then publish in your CMS or merge on GitHub.

What happens inside that loop depends on the kind of work:

  • Technical fixes are the short path: the audit finds an issue (broken metadata, missing schema, structure AI can’t read), you approve the fix, and the Engine ships it. Nothing to plan or write — Audit → Approve → Fixed.
  • Content adds a step: an audit or a content plan proposes pieces worth writing, you approve the ones you want, and the Engine researches and drafts each one for your review — Plan → Approve → Draft → Review.
It already knows your brand

Every job starts loaded with your brand identity, your products, and your latest visibility report — plus any style guides or example posts you’ve uploaded. You’re not briefing a stranger; the Engine writes and fixes with full context on how AI currently sees your brand.

It Can’t Touch Your Live Site

The Engine never edits your live website directly:

  • CMS work arrives as unpublished drafts in WordPress, HubSpot, Webflow, or Contentful. Publishing stays a human decision, made in your CMS.
  • Code changes arrive as pull requests on their own branch — never a direct commit. Your build checks run on the branch, and your team reviews before merging.
  • There is no auto-publish mode. Every change passes through a person before it can affect your site.

Where Everything Lives

Three pages in your brand workspace make up the Engine:

  • Mission Control — your home base. See where your visibility stands by area, what’s waiting on you, and start audits or plans from here. Learn more →
  • Technical Audit — run site audits and approve technical fixes from the findings.
  • The Engine workspace (labeled Content Agent) — where jobs run and get reviewed: activity, the task approval queue, your CMS posts, your brand voice, and uploaded documents.
  • Integrations — connect the CMS or repository the Engine ships to. Learn more →

Where to Start

  1. Connect your platform — link your CMS or GitHub repo so the Engine can ship to your site.
  2. Run your first job — start an audit from Mission Control, or just tell the Engine what you want.
  3. Review the results — approve tasks, review drafts, publish.