Action Types
We categorize your actions by type so you can route them to the right team and understand what kind of effort is involved.
Source Optimization
These actions focus on improving your presence on sources AI already trusts.
Examples we might suggest:
- Update your G2 profile with recent features and customer quotes
- Respond to negative reviews on Capterra that AI is citing about you
- Ensure your Wikipedia mention is accurate and well-sourced
- Request corrections on industry reports that misrepresent your product
Source optimization often has the fastest impact for you. You're improving content that AI already knows and trusts.
Content Creation
These actions recommend creating new content to fill gaps or address opportunities AI isn't currently seeing about you.
Examples we might suggest:
- Create a comparison page targeting a specific competitor
- Write a case study addressing a buyer concern AI frequently raises about you
- Publish a guide on a topic where AI mentions your competitors but not you
- Create FAQ content answering questions AI struggles to answer about you
Our content actions link to specific buying scenarios, so you know exactly what questions your new content should address.
Technical SEO
Sometimes the issue isn't your content — it's how it's structured or discoverable. Technical actions address these issues.
Examples we might suggest:
- Add structured data to help AI understand your product pages
- Improve internal linking to your high-value pages
- Fix crawl issues preventing AI from seeing your updated content
- Optimize meta descriptions AI is pulling into responses about you
Technical SEO actions are often quick wins for you. A few markup changes can significantly improve how AI interprets your content.
Strategic Actions
These are longer-term initiatives that address fundamental positioning or market perception issues for your brand.
Examples we might suggest:
- Develop partnerships to get mentioned on high-authority sites
- Launch a PR campaign to shift how the market perceives you
- Reposition your messaging to better match how AI categorizes your space
- Invest in category creation if AI doesn't recognize your niche yet
Strategic actions typically have higher effort but also higher potential impact. They're investments in your long-term AI visibility.
Engagement Actions
These actions involve engaging with communities, platforms, or conversations where your brand is (or should be) discussed.
Examples we might suggest:
- Participate in Reddit threads where your category is discussed
- Engage in industry forums that AI frequently cites
- Contribute to developer communities if technical credibility matters for you
- Build relationships with analysts and influencers AI trusts
Engagement actions build your credibility over time. AI notices when real users and experts mention your brand positively across trusted platforms.