Performance Breakdown
Averages hide problems. The Performance Breakdown section of your report splits your visibility across three different lenses, so you can see exactly where you’re strong and where you’re invisible.
The Three Lenses
- By Buyer Segment - The customer types we simulate in your buying scenarios (company sizes, industries, roles). Strong overall visibility can mask a segment where AI never mentions you.
- By Service Area - Your products and services. This shows which parts of your portfolio AI actually knows about and which are invisible.
- By Positioning Angle - The angles buyers approach from (price-conscious, feature-driven, integration-focused, and so on). AI may recommend you for one angle and skip you for another.
Reading the Bars
Each row shows two rates:
- Mentioned - How often AI brought your brand up at all in that slice of scenarios.
- Cited - How often AI referenced your content or site as a source.
The color coding runs from Needs work (0-20%) through Room to improve (20-40%) and Doing okay (40-60%) to Doing well (60%+).
Key Insight
A slice where you’re often mentioned but rarely cited means AI knows you exist but isn’t drawing on your content. That’s usually a content gap - exactly the kind of thing worth pointing the Engine at.
What to Do With It
- Find your worst high-value slice. A weak segment you don’t sell to doesn’t matter; a weak segment that drives revenue does.
- Check the service areas. If a core product line barely registers, that’s a focused content problem with a clear fix.
- Compare angles. Losing on a positioning angle competitors win tells you what story your content isn’t telling.
Weak slices generate matching actions in your report, so the fix is usually one approval away.