Market Segments

Your report breaks down performance across customer segments, showing where you’re strong, where you’re struggling, and where trends are shifting.

How We Define Segments

Market segments are customer groups with distinct needs and buying behaviors. We generate segments based on your ICP and industry, such as:

• Company size segments (SMB, Mid-Market, Enterprise)
• Industry verticals (Financial Services, Healthcare, Technology)
• Use case clusters (specific problems your product solves)
• Buyer role segments (technical buyers, business buyers, executives)

Each segment represents a distinct set of buyer queries. When someone asks AI about “CRM for healthcare companies,” that’s a different segment than “CRM for small marketing agencies.”

Reading Segment Performance

For each segment, we show:

• Visibility rate: How often you appear in segment-specific queries
• Recommendation rate: How often AI recommends you (not just mentions)
• Average position: Where you typically rank among mentioned brands
• Trend direction: Whether your performance is improving or declining

Understanding Growth Status

Each segment shows a growth status indicator:

• Growing: Your visibility or recommendation rate is trending upward compared to previous reports.
• Stable: Performance is consistent with no significant change.
• Needs attention: Declining visibility or recommendation rates. This could signal competitive pressure, changing customer preferences, or insufficient marketing focus on this segment.

A “needs attention” status on a segment you care about is an early warning sign. Check Risk Analysis to understand if there are specific gaps or reputation issues affecting that segment, then review the Action Center for recommendations.

Visibility vs Recommendation Rate

These metrics tell different stories:

• High visibility, high recommendations: Ideal state. You’re being mentioned and recommended. Protect this position.
• High visibility, low recommendations: AI mentions you but doesn’t recommend you. This suggests sentiment or positioning issues - you’re known but not preferred.
• Low visibility, high recommendations: When you are mentioned, you’re recommended. The opportunity is getting mentioned more often.
• Low visibility, low recommendations: You’re not present and not preferred. This segment needs significant investment.

Your report’s Actions section includes specific recommendations based on which pattern you’re seeing - whether that’s content to boost visibility, positioning changes to improve recommendations, or both.

Common Questions

Which segments should I focus on first?

Start with segments that matter most to your business and show either declining performance or a gap between visibility and recommendations. A high-value segment with “needs attention” status deserves immediate investigation.

Why might my performance vary significantly across segments?

This is normal. Your content, positioning, and competitive landscape differ by segment. You may have strong case studies for enterprise but less content targeting SMB. Competitors may dominate certain verticals. Use segment analysis to identify where to invest.

Can I add custom segments?

Segments are generated based on your ICP and the queries we run. If you want to track a specific segment, ensure your ICP description in brand setup includes relevant details about that customer group.

How often do segment scores change?

Segment performance can shift between reports as AI models update and competitive dynamics evolve. Small fluctuations (+/-5%) are normal. Larger swings warrant investigation - check if competitors launched campaigns or if your content strategy changed.