What is AI visibility (GEO)?

AI visibility, also called GEO (Generative Engine Optimization), AEO, or LLMO, determines whether AI platforms like ChatGPT, Claude, Gemini, or Perplexity recommend your brand when someone asks 'What's the best tool for [your category]?'. Unlike SEO which ranks you on Google's list of links, AI visibility affects whether AI actually mentions and recommends you.

BrandViz.AI is an AI visibility platform for B2B SaaS companies. It tracks how ChatGPT, Claude, Gemini, and Perplexity perceive and recommend your brand compared to competitors. The platform analyzes hundreds of buyer intent queries, identifies gaps in your AI visibility, traces which sources AI learns from, and provides prioritized action plans to improve your recommendations in AI search results.

Which AI platforms does BrandViz.AI track?

BrandViz.AI tracks your brand across ChatGPT, Claude, Gemini, and Perplexity. Each platform pulls from different sources and weights information differently, so visibility varies significantly between them. BrandViz.AI tests hundreds of buying-intent queries across each platform to give you the full picture of your AI visibility.

How is BrandViz.AI different from SEO tools like SEMrush?

SEO tools like Semrush track Google rankings and backlinks. BrandViz.AI tracks what AI actually says about you - the recommendations, the sentiment, the competitors mentioned alongside you, and the sources AI cites. When a buyer asks ChatGPT for advice, that's not a Google search. It's a fundamentally different channel that requires different tracking and optimization strategies. For a detailed breakdown, see the full BrandViz.AI vs Semrush comparison at https://www.brandviz.ai/brandviz-vs-semrush.

How much does BrandViz.AI cost?

BrandViz.AI offers three main plans: Growth at $199 AUD/month (1 region, 2 AI platforms), Scale at $399 AUD/month (2 regions, 4 AI platforms including ChatGPT, Claude, Gemini, Perplexity), and Agency at $199 AUD/month for managing multiple client brands. All plans include competitor comparisons, weekly reports, and actionable recommendations. You can start with a free snapshot first: 25 buying scenarios on ChatGPT, delivered in under 10 minutes.

Portfolio Coverage

Portfolio coverage shows how often your different products and services get mentioned when buyers ask AI about relevant solutions.

What Portfolio Coverage Measures

When someone asks an AI assistant about solutions in your space, does it mention your full range of offerings - or just your flagship product?

Portfolio coverage tracks which of your products and services appear in AI responses, how often they’re mentioned, and whether they’re being recommended or just referenced.

Key Insight

A 0% coverage score for a core product means AI never mentions it in relevant queries. This is a significant gap worth addressing.

Reading Your Coverage Scores

Each product in your portfolio shows a coverage percentage:

80-100%: Excellent - AI consistently mentions this product in relevant queries
50-79%: Good - appears in most relevant conversations
20-49%: Needs attention - missing from many opportunities
0-19%: Critical gap - rarely or never mentioned

Why Products Might Be Missing

Several factors can cause a product to be absent from AI responses:

Insufficient online content: If there’s little published content about the product, AI models won’t have enough information to reference it.
Poor SEO or discoverability: Content exists but isn’t structured in ways that AI can easily parse and cite.
Recent launch: Newer products may not yet be in AI training data. This is especially true for models that don’t have real-time web access.
Overshadowed by flagship: Your main product dominates your online presence, making other offerings harder for AI to discover.
Naming confusion: Generic or unclear product names can make it hard for AI to distinguish your offering from competitors.

Improving Coverage

When you spot coverage gaps, the Action Center generates specific recommendations to address them. These might include content creation, source optimization, or technical improvements depending on why the product is missing.

Tip

Focus first on your core products with low coverage scores. These represent the biggest missed opportunities for your business. See Action Types for the kinds of recommendations we generate.

Common Questions

How do you know which products matter to my business?

We extract your product portfolio from your website during setup. You can review and edit this list in your Brand Setup page - adding products we may have missed, removing ones that aren’t relevant, and updating descriptions to ensure accuracy.

Can I add products that weren’t auto-detected?

Yes. In your Brand Setup, you can edit your offerings to add products we missed or remove ones that aren’t relevant to your AI visibility goals.

How long before new products start appearing in AI responses?

It varies. Search-augmented models like Perplexity can pick up new content within days. Other models may take longer depending on when they update. Creating content on authoritative third-party sites can help accelerate visibility across all platforms.