How LOIS Leasing went AI-first and made the UK its biggest Google market

12 weeks, by the numbers

Google: Search Console, organic web search by searcher country, May 2026 vs 24 Aug - 23 Sep 2026. AI: BrandViz.AI, a fixed UK and Ireland buyer question set across ChatGPT, Claude, Gemini and Perplexity, 1 Jul vs 23 Sep 2026.

The call: go AI-first

LOIS Leasing is a lease accounting platform backed by CA-qualified accountants. It had already grown its early-stage AI visibility 10× in Australia and New Zealand. The UK and Ireland came next, with a deadline built in: the FRS 102 periodic review brings most leases onto the balance sheet for accounting periods beginning on or after 1 January 2026.

Many of those finance teams will ask an AI assistant or search Google before they have heard of a single vendor. Building a brand in a new market from scratch takes years, so LOIS made AI search a core part of its entry plan and brought in BrandViz.AI to run it. Stefan had found BrandViz.AI the same way, by asking Microsoft Copilot for a recommendation.

Ready before the rush

At an accountants’ seminar in London, Stefan saw how early the UK market still was: most companies hadn’t started preparing for FRS 102. He had watched the same thing happen with IFRS 16, and knew what came next.

That changed the plan. In Australia and New Zealand the work had been built around early-stage questions, the ones a finance team asks when it first wants to know what a standard means. In the UK and Ireland hardly anyone was asking those yet. So the work started where UK buyers already were (comparing vendors, looking for alternatives) and built the FRS 102 reference material at the same time, so it would already be ranked and cited when the rest of the market started looking.

Most vendors wait until a market is searching to start competing for it. LOIS started before its market was.

Where LOIS started

AI models knew who LOIS was. Asked “What does LOIS Leasing do?”, every model answered correctly, every time. But they rarely suggested it to anyone who hadn’t already heard of it: LOIS appeared in 3% of AI answers about UK and Irish lease accounting and ranked 16th in its category. Asked for the best lease accounting platforms for UK businesses preparing for FRS 102, ChatGPT compared seven vendors in a table and left LOIS out, although specialist FRS 102 support for the UK and Ireland is what LOIS offers.

Google showed the same gap. The UK was LOIS’s third market, and the UK and Ireland together brought in under half the search traffic of Australia and New Zealand. On both surfaces the cause was the site itself. It said IFRS 16 everywhere and FRS 102 almost nowhere, so AI models and Google alike read LOIS as an IFRS 16 vendor from the other side of the world.

What BrandViz.AI did

What happened

AI moved first: more than doubled in five days

July was quiet while models re-read the site. Then, between 6 and 10 August, Gemini picked up the new FRS 102 pages and LOIS went from under 10% of its answers to over 40%.

By late September, across all four assistants, AI mentioned LOIS 12 times as often as in July, recommended it 33 times as often and cited its site 9 times as often.

Google followed: the UK became LOIS’s #1 market

UK Google clicks grew 2.8×, taking the UK from LOIS’s third market to its first, and Ireland’s impressions grew 8.5×. The UK and Ireland together now bring in as much Google traffic as Australia and New Zealand, up from under half in May, even though Australia and New Zealand grew over the same period too. The growth came from non-branded searches, from finance teams finding LOIS through FRS 102 and lease accounting queries.

LOIS made the shortlist: from 16th to 2nd

In AI answers, LOIS moved from 16th in its category to 2nd. When UK buyers ask AI to compare vendors, LOIS is now named in more than half of those answers. In Ireland, where fewer vendors speak to the market directly, it is named in 7 out of 10. On Perplexity it is now mentioned more often than any other vendor in the category.

In July, asked for the best lease accounting platforms for UK businesses preparing for FRS 102, ChatGPT compared seven vendors and left LOIS out. On 24 September, asked what good lease accounting software for FRS 102 in the UK looks like, it put LOIS on the shortlist for mid-market and complex portfolios, called out its qualified accounting support, and cited loisleasing.com as the source.

Ahead of Google, ahead of demand

The two surfaces are moving at different speeds. The FRS 102 guide is already the page AI assistants cite most, while it is still climbing Google’s rankings, so UK finance teams asking AI get answers built on LOIS’s content before the same page reaches the top of Google. And the FRS 102 reference material is already live for when the rest of the market starts looking.

Common questions about AI visibility in a new market