Client: LOIS Leasing
How BrandViz.AI delivered ~8× growth in LOIS’s early-stage AI visibility in the lease accounting category
LOIS was already turning up when buyers compared lease-accounting vendors. But it was barely there in the early AI conversations that shape buyer shortlists, long before a vendor is ever contacted. Over 90 days, BrandViz.AI closed that gap: LOIS’s early-stage AI visibility grew ~8×, and its Google organic clicks grew 56% alongside it.
“AI is one of the most transformative forces in the world right now, but it’s still a bit of a free-for-all. There are a lot of people positioning themselves as experts, yet in reality we’re all learning what AI is truly capable of at the same time. That makes it especially important to carefully assess people’s experience and practical capability, not just what they claim.
With the shift toward a zero-click world and fewer users actually reaching websites, LLM search and answer engine optimisation (AEO) quickly stood out as a priority area within B2B SaaS.
I’ve been particularly impressed with your ability to produce detailed, in-depth, and often highly technical content, especially in a complex space like lease accounting, and to do so at speed. The fact that we can input our brand positioning, features, differentiators, and competitors, and then see fully branded, ready-to-publish blogs and web pages appear directly in HubSpot is genuinely impressive.
Your technical expertise is what really won me over. You stay up to date with developments in the AI space and communicate them with clarity, breaking down complex concepts into language that’s easy to understand. That’s been incredibly valuable for me when reporting back to our executive team.
You’re also highly proactive. There’s always a clear plan in place each week, and more importantly, it gets executed quickly. Deliverables are consistently completed ahead of schedule, and your responsiveness is excellent. I rely (and enjoy) your regular updates to stay informed on AI developments.
What stands out is your willingness to tackle challenges head-on. Even in the early stages, when our visibility was hovering or declining, you remained focused on identifying solutions. That has taken a significant amount of pressure off my workload.
I’ve been spreading the word ever since. I’ve seen similar offerings from larger, more established companies, and in my view, they don’t come close in terms of quality or capability.”
90 days. By the numbers.
LOIS went from being mentioned in just 3.3% of early-stage AI answers to 25.6%, roughly an 8× lift. The before/after on some of the individual metrics:
| Metric | 17 March | 24 June | Change |
|---|---|---|---|
| Problem-recognition mention rate | 3.3% | 25.6% | ~8× |
| Google organic clicks (daily avg) | 8.5 | 13.3 | +56% |
| Claude mention rate | 26% | 56% | +30 pts |
| Claude citation rate (cites loisleasing.com) | 21% | 60% | ~3× |
| Gemini mention rate | 10.7% | 31% | ~3× |
| Perplexity mention rate | 21% | 36% | +15 pts |
| Solution-research mention rate | 19.3% | 33% | +14 pts |
| Mention rate in New Zealand market | 25% | 45.4% | +20 pts |
| Own-site AI citations (loisleasing.com) | 187 | 431 | 2.3× |
| Microsoft Copilot | First 3 weeks | Final 3 weeks | Change |
|---|---|---|---|
| Copilot citations of loisleasing.com | 390 | 2,200 | ~5.6× |
Mention and citation-rate data: BrandViz.AI platform, 1,200 responses across a fixed AU/NZ lease-accounting buyer-journey question set, asked across ChatGPT, Claude, Gemini, and Perplexity. Baseline 17 March 2026, latest 24 June 2026. Microsoft Copilot citation data (26.7% share, 5,427 citations, 83%): Bing Webmaster Tools AI Performance reports; the ~5.6× citation growth (390 to 2,200) and cited-pages rise (4 to 10) compare equal 22-day windows, 21 March - 11 April vs 7 - 28 June. Google data: Google Search Console, 17 Dec 2025 - 16 Jun 2026; baseline = 90-day pre-sprint daily average, latest = 21 May - 17 Jun 2026.
Who is LOIS Leasing?
LOIS Leasing is an expert-led lease accounting platform built for the accountants and CFOs across Australia, New Zealand, and Europe, with AUD 54.8 billion+ in lease assets under management.
Buyers increasingly start their research by asking an AI assistant rather than Google. With AI search rising fast, that made it a channel LOIS couldn’t afford to be absent from - and a place a competitor could quietly become the default answer.
The moment it clicked
Stefan Iggo, CEO and co-founder of LOIS Leasing, found BrandViz.AI the best way possible, a fitting testament to what BrandViz.AI preaches: through AI itself.
It was me doing a bit of investigation. I got an AU newsletter recommending Scrunch but it didn’t really seem to suggest how it would work or what you should do. I then used Copilot to ask how to improve brand visibility for LOIS using AI tools, and referred it to our current site. After a bit of backwards and forwards you guys came up after I asked for a recommendation for the best SaaS tool.
Stefan Iggo, CEO & Co-Founder, LOIS Leasing, 9 March 2026Copilot’s verdict:
“BrandViz.AI is the only tool I found that connects AI visibility directly to positioning fixes, rather than stopping at monitoring or scoring.”
Microsoft Copilot, recounted by Stefan Iggo, 9 March 2026
Where was LOIS in AI search before we started?
The baseline pointed to a clear, winnable opportunity. Deep in the funnel - vendor-evaluation and competitive-intelligence queries, where buyers compare named platforms - LOIS was already strong, mentioned 40-42% of the time. The brand had firmly earned its place in the consideration set.
But earlier in the buyer journey, where it matters just as much, it was barely present. When buyers asked the foundational questions - what lease accounting is, am I compliant, how do these calculations work - LOIS appeared in just 3.3% of AI answers. This is the stage where shortlists form and defaults get set, before a vendor website is visited or a demo is booked. AI was teaching finance teams about the exact problem LOIS solves, and pointing them somewhere else.
What did BrandViz.AI do for LOIS?
The work covered two layers: fix the technical foundation so AI models could find and correctly attribute LOIS content, then build authoritative content on the questions buyers were already asking AI.
Layer 1 - Technical foundation
Before any content can work, AI models need to be able to find and correctly attribute it. BrandViz.AI audited 550+ flagged URLs in Google Search Console, fixed a brand cross-contamination problem - LOIS content being attributed to a related entity - that was muddying AI entity resolution, and resolved the domain configuration so AI models were indexing the right version of the site. JSON-LD schema and rewritten metadata shipped across key pages, automated through BrandViz.AI’s HubSpot integration so new content published with proper structured data from day one. Content was also un-gated so it was fully crawlable by AI models.
Your technical expertise is what really won me over. You stay up to date with developments in the AI space and communicate them with clarity, breaking down complex concepts into language that’s easy to understand.
Marty Jaynes, Head of Marketing, LOIS Leasing, 25 June 2026Layer 2 - Content strategy and authority
The content engine targeted the foundational questions buyers were asking AI - but that no one was authoritatively answering on LOIS’s behalf. The questions finance teams ask before they know what category or vendor they need. The ones that shape the shortlist.
Previously, producing a batch of 10 blogs through LOIS’s own process - idea generation, writing, review - took around two months. “That was just painful,” as Marty put it. BrandViz.AI delivered 33 pieces in 90 days - three times the volume, with far less internal effort and at a fraction of the cost - straight into HubSpot, ready to publish. Stefan Iggo - co-founder and CEO with two decades in lease accounting - approved pieces rapidly and with minimal changes, the clearest signal the content was hitting the right technical bar.
I’ve been particularly impressed with your ability to produce detailed, in-depth, and often highly technical content, especially in a complex space like lease accounting, and to do so at speed.
Marty Jaynes, Head of Marketing, LOIS Leasing, 25 June 2026A sample of the pieces published for Australia & New Zealand markets:
- Lease accounting software for Australian Government organisations
- What is a total tenant lease platform? (and the difference to other software)
- IFRS 16 month-end close: why it takes so long (and how to fix it)
- What happens when lease data is wrong in an audit
- How to centralise lease data across your organisation
- What is a right-of-use asset? A plain-English IFRS 16 guide
Overall, I’m very impressed. We use our own internal tools that are closely integrated with our environment and website, but I have to admit that your solution performs better in practice. You’ve done an excellent job.
Stefan Iggo, CEO & Co-Founder, LOIS Leasing, content review call, 8 April 2026By the final report, that first reaction had settled into a more considered verdict:
Your content was very consistent and seemed to learn better than most, but more importantly did not feel like AI where it needed to be carefully checked.
Stefan Iggo, CEO & Co-Founder, LOIS Leasing, testimonial, 24 June 2026BrandViz.AI connects directly to HubSpot and delivers each piece already built: researched, written, technically structured for AI extraction, and styled to the client’s design system - straight into the CMS, ready to publish. No separate brief to a writer, no handoff to a designer, no technical SEO pass. Every piece of feedback is absorbed into the system - so you tell it once, and it remembers. The content already starts from a high bar and it just keeps getting sharper - and you never have to repeat yourself.
The fact that we can input our brand positioning, features, differentiators, and competitors, and then see fully branded, ready-to-publish blogs and web pages appear directly in HubSpot is genuinely impressive.
Marty Jaynes, Head of Marketing, LOIS Leasing, 8 April 2026The results
By the 24 June report, BrandViz.AI had taken LOIS’s early-stage AI visibility from 3.3% to 25.6% (~8×), its Claude citation rate from 21% to 60%, and its Google organic clicks up 56% - moving LOIS to #1 in New Zealand. Four things shifted that matter for a B2B brand.
Early-stage AI visibility grew ~8×
Problem-recognition mention rate moved more dramatically than any other metric - from 3.3% to 25.6%, roughly an 8× lift. LOIS went from appearing in about 1 in 30 early-stage AI answers to roughly 1 in 4. Solution-research queries moved in step (19.3% → 33%), while the already-strong vendor-evaluation and competitive-intelligence stages held their ground - so the gains came from genuinely new territory, not from cannibalising existing strength.
LOIS’s Microsoft Copilot citations grew ~5.6×
Comparing the engagement’s first three weeks with its last three, Copilot citations of loisleasing.com rose from 390 to 2,200, and the number of LOIS pages appearing in Copilot answers rose from 4 to 10.
Two equal 22-day windows: 390 citations across 4 pages (21 March - 11 April) grew to 2,200 across 10 pages (7 - 28 June), a ~5.6× increase in Microsoft Copilot citations of loisleasing.com.
On Microsoft Copilot, LOIS now holds 26.7% citation share on “what is IFRS 16” - more than 1 in 4 AI answers on a question every finance team asks at the start of its compliance journey. One BrandViz.AI-built guide accumulated 5,427 Microsoft Copilot citations on its own, and across the period 83% of all its Copilot citations came from BrandViz.AI-created content.
Three of the four AI engines moved sharply
The path wasn’t perfectly linear - AI models were going through significant version updates throughout the period, causing week-to-week fluctuations across the board. But the overall trajectory was consistently upward, and LOIS was gaining ground on competitors even through the volatile weeks.
Claude climbed from 26% to 56% on mention rate - and the share of Claude answers that cite loisleasing.com jumped from 21% to 60%, a ~3× lift. Gemini moved from 10.7% to 31% - also ~3× from the weakest engine at baseline. Perplexity moved from 21% to 36%.
A note on competitive rank: LOIS is now #1 in New Zealand and #3 in Australia. Over the same window the tracked competitive field grew from 10 vendors to 14 - and LOIS’s own raw mention count grew from 280 to 436, a 56% increase. The brand is holding its ground against a deeper field while growing in absolute terms.
Google organic search moved alongside AI
The same content built for AI extraction gave Google more to index and rank. Organic clicks grew from a daily average of 8.5 (pre-sprint) to 13.3 - a 56% increase. Daily impressions rose 29% and click-through rate improved 21%, so Google was both surfacing LOIS more often and earning more of the clicks, while average position improved by about five places (19.6 to 14.5).
What changed for LOIS?
90 days in, LOIS had content ranking in AI answers, a technical foundation that was finally clean, and a weekly pulse on a channel most of their competitors were still flying blind on.
LOIS had run SEO and content through a HubSpot agency for years, and it had worked - up to a point. Then the world moved, and BrandViz.AI was built for where search went. Beyond execution, it became the team’s read on a channel that moves too fast for most marketing teams to track on their own - the Thursday report Stefan looked forward to each week.
The service gives you more than just AEO (which is still the wild west) - it gives you great content and a broader view of your website and offering.
Stefan Iggo, CEO & Co-Founder, LOIS Leasing, testimonial, 24 June 2026The reach even extended beyond the sprint’s target markets - inbound came in via ChatGPT from South Africa, outside the countries specifically targeted in the campaign. And the clearest signal of how it all landed was word of mouth, with both Marty and Stefan recommending BrandViz.AI unprompted:
I’ve been spreading the word ever since. I’ve seen similar offerings from larger, more established companies, and in my view, they don’t come close in terms of quality or capability.
Marty Jaynes, Head of Marketing, LOIS Leasing, weekly call, 11 June 2026The programme continues - and LOIS is now expanding it into the UK and Ireland.
Is AI visibility your blind spot?
94% of B2B buyers use AI during their purchase journey, and in any given category just a handful of brands capture the majority of AI-generated answers. In 90 days, LOIS went from barely registering in those early IFRS 16 / AASB 16 conversations to showing up in roughly 1 in 4 of them - present when finance teams first ask “what is this standard?”, not only when they compare vendors. Most go-to-market leaders haven’t yet realised that AI visibility is its own discipline: it moves on different timescales from SEO, and buyers form opinions through AI long before any sales call happens.
The real question for B2B teams is when to do this work: while the top of the funnel is still open, or after a competitor has quietly become the default answer.
Find out where you stand
Get a free AI visibility report across ChatGPT, Claude, Gemini, and Perplexity. 25 buyer queries, no credit card, ready in 10 minutes.
Free report - No credit card - Ready in 10 minutes
Written by
Rushana Maksudova
Co-Founder & CEO
Co-founder and CEO of BrandViz.AI. Former Site Reliability Engineer at Google, where she also designed and led technical training across ten global offices. She now leads GTM, client delivery, and content at BrandViz.AI — helping brands understand and act on the shift from traditional search to AI-driven discovery.
Stay ahead of AI changes
Get original research on how AI recommends brands.
No spam, unsubscribe anytime.