The Best Free AI Visibility Tools and Reports in 2026

Most marketing managers encounter AI visibility tools in one of two ways: either a competitor starts showing up in ChatGPT responses and they want to know what is happening, or they read about GEO and wonder whether their brand is visible at all. Either way, the first question is the same: can I find out where I stand before paying for something?

The answer is yes, with some important caveats about what each free option actually covers. Not every free offer gives you the same picture. Some are one-time snapshots. Some are individual diagnostic tools. Some are trials of paid platforms. Understanding the difference stops you from drawing conclusions from data that is too narrow to act on.

Updated April 2026

Quick-Pick Summary: Free AI Visibility Options in 2026

The five options below cover the main categories of free access available right now. Use this table to match your immediate need to the right starting point, then read the detailed breakdown for each tool below.

BrandViz.AI Free AI Visibility Report

BrandViz.AI offers a free AI visibility report that runs 25 buying scenarios through ChatGPT and delivers results in under 10 minutes. No credit card is required. The report covers your visibility score, how you compare to competitors, which buying stages you are absent from, and a preview of prioritised actions. It is the fastest way to get a full brand-level picture without committing to a subscription.

The 25 scenarios are drawn from the B2B buyer journey, from problem recognition queries (“how do I know if my brand is visible in AI chatbots?”) through to vendor evaluation (“which AI visibility platform is best for B2B SaaS companies?”). This matters because visibility at different buyer stages tells you different things. Being mentioned in a generic awareness query is very different from being recommended when a buyer is actively shortlisting tools.

Two outputs are particularly useful for marketers in the solution research phase. First, the competitor comparison: you can see how often your brand was mentioned relative to specific named competitors, so you know whether you are being left out of the same conversations where they appear. Second, the gap analysis: the report flags which query categories produced zero mentions, giving you a concrete list of where to focus first.

The honest limitation: the free report is a one-time snapshot via ChatGPT only. It does not include Claude, Gemini, or Perplexity, and it does not track changes over time. If your report shows a significant gap, the next step is either to run the paid platform for bi-weekly tracking across all four major models, or to treat the free report as the evidence you need to justify that investment internally.

Best for: B2B SaaS marketing managers and founders who want a structured baseline snapshot in a single session, before deciding whether to invest in ongoing monitoring. Access the free report at brandviz.ai/get-started.

Otterly.AI Free GEO Tools

Otterly.AI offers five standalone free tools with no account required: an AI keyword research tool, an AI referral traffic checker, a query fan-out tool, a GEO content check, and an AI crawler simulation. Each tool addresses a specific diagnostic question rather than providing an overall brand visibility picture.

These tools are genuinely useful for targeted audits. The AI crawler simulation shows you what AI bots see when they crawl your pages, which is a different question from how often your brand gets recommended. The query fan-out tool maps how a single question expands into multiple related queries inside an AI model, which helps with content planning. The GEO content check scores an individual page against GEO best practices.

The key distinction is what these tools do not provide: a full brand visibility report. Running a content check on your homepage tells you whether that page is well-structured for AI extraction. It does not tell you whether ChatGPT mentions your brand when a buyer asks “what are the best AI visibility tools for B2B SaaS?” Those are separate questions that require different analysis.

Otterly's paid plans start at $29/month for their Lite tier with 15 prompts, with Standard at $189/month for 100 prompts. The platform has earned strong third-party recognition, including a Gartner Cool Vendor 2025 designation and a 4.9/5 rating across more than 250 G2 reviews. For teams that want to move from free tools to ongoing tracking, the 14-day free trial is available on paid plans before committing.

Best for: Marketers who want to run specific GEO diagnostics before starting a broader AI visibility programme. Not a substitute for a full brand report if you need to understand your overall recommendation rate.

Profound Free AEO Report

Profound offers a free AEO (Answer Engine Optimization) report that analyzes your brand across ChatGPT, Perplexity, and Google AI Overviews. The report shows your AI visibility score, which sources are being cited when AI talks about your category, your brand sentiment, and how your content performs for AI extraction. It is a broader cross-platform snapshot than most free options.

The practical reality of Profound's free report is that it sits inside an enterprise sales funnel. After the report, the next step is typically a demo conversation, not self-serve platform access. Profound's paid plans start at $499/month for their Lite tier. The free report is a genuine diagnostic tool, but it is designed to show enterprise teams what the full platform can do rather than to serve as a standalone research resource.

That said, the data quality is real. Profound has built significant infrastructure in this space, with the company having raised $35 million from Sequoia and Kleiner Perkins, and the free report reflects that depth. If your organisation is already at the stage of evaluating an enterprise-grade platform, the free report gives you a credible preview of what Profound's monitoring produces.

Best for: Enterprise marketing or demand generation teams who are actively evaluating AI visibility platforms at the $499+/month tier and want a concrete data sample before a demo call. Less useful as a standalone tool for teams not yet at that buying stage.

Peec AI 7-Day Free Trial

Peec AI offers a 7-day free trial with full access to its tracking platform. The trial gives you daily tracking of your brand across ChatGPT, Perplexity, and Google AI Overviews, plus competitor benchmarking and source-level citation data. All plans include unlimited user seats, so the trial is accessible to the full team rather than just one person.

Peec is a monitoring-focused platform that prioritises clean data presentation over a broad feature set. The daily cadence is a real advantage during the trial: seven days of data gives you a trend line, not just a single data point. You can see how your visibility fluctuates across prompts and which competitors are consistently appearing in categories where you are absent. The suggested-prompts feature generates relevant queries from your website content automatically, which speeds up the setup considerably.

After the trial, paid plans start at €89/month (Starter) for 25 prompts across three platforms. Additional models (Claude, Gemini, DeepSeek, Grok) are available as add-ons at €20-30 per month each, so comprehensive multi-model tracking adds up to €160-210/month on the Starter plan. That is worth knowing before the trial ends and you are making a commitment decision.

Best for: Mid-market B2B teams who want hands-on experience with daily AI visibility tracking before committing to a monthly subscription. The 7-day window is enough to get meaningful trend data if you set up prompts on day one.

Other Free Options Worth Knowing

Two additional tools offer permanent free tiers rather than time-limited trials: LLMrefs and Hall. Neither matches the depth of the main options above, but both let you maintain a basic visibility check indefinitely without a subscription. They suit individuals or small teams who want ongoing light monitoring rather than a one-time diagnostic.

LLMrefs offers a permanent free plan with basic brand mention tracking. Paid plans start at $79/month for meaningful query volume. The free tier is limited in scope but worth checking if you want a no-time-limit option for light monitoring.

Hall has a free Lite plan that includes one project with 25 tracked questions. It is one of the few tools in the category with a permanent free tier rather than a trial, which suits teams with limited budgets who want to maintain ongoing visibility rather than starting a timer.

Both tools have narrower coverage than the main options above, but they serve the specific purpose of maintaining a basic visibility check without a recurring cost. For a full comparison of paid GEO tools including where each of these fits in the market, see our complete AI visibility tools comparison.

How to Use a Free Report Effectively

A free AI visibility report is only as useful as how you interpret the data. Here is what to actually focus on:

For more on how to act on source-level data, see our guide on how to get your brand recommended by AI chatbots.

When to Move to a Paid Tool

If your free report shows you are broadly invisible across most query categories, that is a clear signal that a subscription is worth the investment. The action plan from a paid platform tells you what to fix. The bi-weekly tracking tells you whether the fixes are moving the numbers. Without that feedback loop, you are running a GEO programme without evidence of progress, which makes it very difficult to justify to stakeholders or to know when to change course.

If your free report shows reasonable visibility but a low recommendation rate relative to competitors, the priority shifts to understanding which sources are driving competitor mentions and whether there are specific query categories where you are losing ground. That analysis also requires ongoing tracking rather than a one-time snapshot.

Bi-weekly reporting is the right cadence for this kind of work. AI citation patterns shift as AI models update, as new content is indexed, and as competitors take their own actions. A report that runs every two weeks gives you enough signal to connect specific actions (a G2 review campaign, a new comparison page, a Reddit discussion) to visible changes in your metrics. For a framework on what to track and how to report it internally, see our guide on measuring and proving GEO ROI.

Frequently Asked Questions

Is the BrandViz.AI free report really free?

Yes. The BrandViz.AI free AI visibility report requires no credit card and no account commitment. You enter your brand details, and the report runs 25 buying scenarios through ChatGPT and delivers results in under 10 minutes. The free report is a standalone snapshot with no automatic conversion to a paid subscription.

What is the difference between the free report and the paid platform?

The free report covers 25 scenarios via ChatGPT and gives you a one-time baseline snapshot. The paid platform runs hundreds of buying scenarios across ChatGPT, Claude, Gemini, and Perplexity, delivers bi-weekly tracking so you can see changes over time, traces recommendations back to specific source URLs, and generates a prioritised action plan that updates each reporting cycle. The free report tells you where you stand. The paid platform tells you whether your actions are working.

How accurate are free AI visibility tools?

The accuracy depends on methodology. Tools that simulate real buyer queries across actual AI interfaces produce more reliable data than tools that approximate responses via API calls, because the user-facing AI experience and API outputs can differ. One consistent limitation across all free options: AI responses vary by session, phrasing, and model version, so a single data point is always less reliable than an average across multiple runs. Paid platforms address this with repeated query runs; free reports are inherently a sample.

Can I get a free report for multiple brands?

BrandViz.AI's free report runs for one brand per submission. If you need to assess multiple brands — for example, if you are an agency evaluating AI visibility for several clients — the free report can be run separately for each brand. The paid platform supports multi-brand tracking within a single subscription, which is the more practical option for agency use cases.

The practical starting point for most marketing managers is the free report. It costs nothing, takes 10 minutes, and gives you a concrete picture of where your brand stands in AI recommendations today. That data either confirms your visibility is healthy or gives you the specific evidence you need to prioritise the channel. Run your free AI visibility report and see where you stand.