Best AI Visibility Tools for 2026
Track how ChatGPT, Claude, Gemini, and Perplexity recommend your brand. We compare the top AI visibility and GEO tools to help you choose the right one.
Quick Comparison
| Tool | Best For | Platforms | Starting Price |
|---|---|---|---|
| BrandViz.AIPick | B2B SaaS wanting specific fixes, not just visibility scores | 4 | From $49 AUD/mo (~$32 USD) |
| Otterly.AI | Small teams getting started with AI visibility | 6 | From $29/month |
| Semrush AI Toolkit | Teams already using Semrush for SEO | 4 | $99/month per domain |
| Profound | Enterprise brands with serious AI visibility budgets | 3 | From $499/month |
| Peec AI | Agencies and multi-brand teams | 3 | From €89/month (~$95 USD) |
| ZipTie | SEO teams wanting actionable optimization guidance | 3 | From $69/month |
Detailed Reviews
BrandViz.AI
Action Plans, Not Just Dashboards
Queries ChatGPT, Claude, Gemini, and Perplexity with buying-intent scenarios tailored to your customer journey. Deep dive into full AI responses to see what buyers actually see, with sources categorized (owned, earned, competitor) and specific action guidance for each - like "Update G2 profile with missing integration info (30 min)."
- See full AI responses, not just scores
- Source-level guidance (what to fix per source)
- Auto-generated buyer journey queries
- –Focused on B2B SaaS (not general consumer)
- –Newer platform
- –No API yet (coming soon)
Otterly.AI
AI Search Analytics
Affordable entry point into AI visibility tracking. Monitors brand mentions across ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and AI Mode with weekly tracking and competitor comparisons.
- Affordable pricing
- Simple, clean interface
- Weekly prompt tracking
- –No Claude support
- –Basic action recommendations
- –Weekly (not daily) updates on lower tiers
Semrush AI Toolkit
AI Visibility Add-on
Add-on to Semrush's SEO suite that tracks AI visibility across ChatGPT, Perplexity, Google AI Overviews, and AI Mode. Best for teams already using Semrush who want to add AI monitoring without switching platforms.
- Integrated with Semrush SEO ecosystem
- Comprehensive SEO + AI in one place
- Brand sentiment tracking
- –Add-ons add up ($99/domain, $99/teammate)
- –No Claude or Gemini yet
- –Limited prompts on base tier (25)
Profound
Enterprise AI Visibility
Enterprise-grade platform for Fortune 500 brands. Deep analytics on AI perception with citation tracking, prompt volumes, and ChatGPT Shopping integration. Recently raised $35M.
- Deep AI perception analysis
- Citation source tracking
- SOC 2 compliant, enterprise security
- –Higher price point
- –Requires sales call
- –May be overkill for small teams
Peec AI
AI Search Analytics for Teams
Designed for marketing teams and agencies managing multiple brands. Offers unlimited seats, white-label reports, Looker Studio integration, API access, and multi-language support (115+ languages). Used by 1500+ teams.
- Unlimited team seats on all plans
- White-label reports
- Looker Studio integration
- –Claude & Gemini cost extra (€20-30/mo each)
- –Analytics-focused, less actionable guidance
- –Manual prompt setup required
ZipTie
AI Search Optimization
Built by the team behind SEO agency Onely. Focuses on Google AI Overviews, ChatGPT, and Perplexity with built-in content optimization module and AI Success Scores to prioritize what to fix first.
- Built-in content optimization module
- AI Success Score prioritization
- Screenshot capture of AI results
- –No Claude or Gemini coverage
- –Credit-based billing can be unpredictable
- –Processing delays during peak hours
What to Look for in an AI Visibility Tool
Platform Coverage
Look for tools that track ChatGPT, Claude, Gemini, AND Perplexity. Each platform uses different sources, so visibility varies.
Query Analysis
The best tools test buying-intent queries ("best X for Y") not just generic brand mentions. This shows if you're being recommended.
Actionable Insights
Data alone isn't enough. Look for tools that tell you WHAT to fix and prioritize actions by impact and effort.
Competitor Tracking
Understanding your visibility relative to competitors is crucial. Make sure the tool shows who's winning and why.
Value for Money
Prices range from $25 to $1000+/month. Match the tool to your needs - you don't need enterprise features for early-stage monitoring.
Why AI Visibility Tools Matter
The way buyers research products is fundamentally changing. A growing percentage of B2B buyers now ask AI assistants for recommendations before (or instead of) searching Google.
Traditional SEO tools don't capture this. You can rank #1 on Google and still be invisible to ChatGPT. AI visibility tools fill this gap by tracking what AI actually says when someone asks "What's the best tool for X?"
Frequently Asked Questions
What is an AI visibility tool?
Why do I need an AI visibility tool?
How are AI visibility tools different from SEO tools?
Which AI platforms should I monitor?
How much do AI visibility tools cost?
Can AI visibility tools improve my rankings?
How often should I check my AI visibility?
What's the best AI visibility tool for B2B SaaS?
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