Comparison
Updated January 2026

BrandViz.AI vs Otterly.AI

Two well-regarded GEO platforms with different philosophies. BrandViz.AI generates buyer-journey queries and provides action plans. Otterly.AI offers SEO-style prompt tracking with powerful analytics. Here's how to choose.

TL;DR

BrandViz.AI = Auto-generated buyer-journey queries (200+, fully customizable) + prioritized action plans with effort estimates. All platforms included. From $49 AUD/month.

Otterly.AI = SEO-style prompt tracking. You define prompts, it tracks visibility. Strong analytics and GEO audit tools. $29-489/month + add-ons.

Key difference: Both let you track custom prompts. BrandViz.AI gives you a head start with buyer-journey queries and tells you what to fix. Otterly.AI gives you more granular prompt-level control for SEO-style workflows.

Different Approaches to GEO

BrandViz.AI

Head Start + Full Customization

Generates 200+ queries based on how B2B buyers research - then lets you customize. Provides prioritized action plans.

Philosophy: "Start with buyer queries, customize freely, get action plans."

Otterly.AI

SEO-Style Tracking

You define specific prompts to track, similar to keyword tracking. Strong analytics, GEO audits, and Looker Studio integration.

Philosophy: "You define the prompts. We track everything."

Key Insight

Otterly.AI is excellent if you already know which prompts matter for your brand. BrandViz.AI is better if you want the platform to identify buyer-journey queries for you and tell you exactly what to fix.

Pricing Comparison

BrandViz.AIAll-Inclusive
From $49 AUD/mo
Plans starting ~$32 USD/month
  • 200+ queries (fully customizable)
  • All 4 AI platforms included
  • Custom action plans
  • Bi-weekly reports, no add-on fees
Otterly.AIUsage-Based
$29-489 /mo
+ add-ons for Gemini, AI Mode
  • Lite: $29 for 15 prompts
  • Standard: $189 for 100 prompts
  • Gemini: +$9-149/mo
  • Extra prompts: +$99 per 100

Note: Otterly.AI is a Gartner Cool Vendor 2025 and G2 High Performer. Pricing as of January 2026.

When to Use Each Tool

Choose BrandViz.AI if...

  • You want buyer-journey queries generated automatically
  • You need prioritized action plans with effort estimates
  • You're B2B SaaS focused on lead generation from AI
  • You want simple, predictable all-inclusive pricing
  • Claude visibility is important for your audience

Choose Otterly.AI if...

  • You want SEO-style prompt control with granular analytics
  • You know exactly which prompts matter for your brand
  • Google AI Overviews and Copilot tracking are priorities
  • You need Looker Studio integration for dashboards
  • You value their free GEO tools

Feature-by-Feature Comparison

ChatGPT tracking
BrandViz
Otterly
Claude tracking
BrandViz
Otterly
Gemini tracking
$9-149/mo extra
BrandViz
Add-onOtterly
Perplexity tracking
BrandViz
Otterly
Google AI Overviews
BrandViz
Otterly
Microsoft Copilot
BrandViz
Otterly
Google AI Mode
$9-149/mo extra
BrandViz
Add-onOtterly
Auto-generated buyer queries
200+ to start
BrandViz
Otterly
Full query customization
Add, edit, remove any query
BrandViz
Otterly
Brand-specific action plans
GEO Audit only
BrandViz
Otterly
Effort estimates on actions
BrandViz
Otterly
GEO content audit
25+ on-page factors
BrandViz
Otterly
Citation tracking
BrandViz
Otterly
Visibility scoring
BrandViz
Otterly
Domain ranking
BrandViz
Otterly
Competitor tracking
BrandViz
Otterly
Multi-country support
Otterly: 50+ countries
BrandViz
Otterly
Daily tracking
Bi-weeklyBrandViz
Otterly
Free GEO tools
Keyword research, content check
BrandViz
Otterly
Looker Studio integration
BrandViz
Standard+Otterly
All platforms in base price
BrandViz
Otterly
Starting price
~$32 USD vs 15 prompts only
From $49 AUD/moBrandViz
$29/moOtterly

The Bottom Line

Otterly.AI is an excellent GEO platform - recognized as a Gartner Cool Vendor and trusted by brands like Opera, Avis, and Sportradar. Their SEO-style approach with free GEO tools makes them a strong choice for teams who think in terms of prompts and keywords.

The tradeoff is complexity and cost. With prompt limits, add-on pricing for Gemini/AI Mode, and no Claude support, Otterly.AI requires more planning and budget to get comprehensive coverage.

BrandViz.AI takes a simpler approach:buyer-journey queries generated for you, all major platforms included, and specific action plans instead of just analytics. From $49 AUD/month with no add-ons, it's the more accessible option for B2B SaaS companies who want prescriptive guidance.

For SEO professionals who want granular prompt control and advanced analytics, Otterly.AI is worth the investment. For B2B teams who want to know "what should I fix?" without defining every prompt, BrandViz.AI delivers more immediate value.

Frequently Asked Questions

What is the main difference between BrandViz.AI and Otterly.AI?

Both track AI visibility, but the approach differs. BrandViz.AI generates 200+ buying-intent queries based on your category and buyer journey, then provides prioritized action plans with effort estimates. Otterly.AI takes a prompt-based approach similar to traditional SEO rank tracking - you define prompts to track, and it monitors your brand's visibility for those specific prompts. BrandViz.AI is more prescriptive with automatic query generation; Otterly.AI requires you to define what to track.

How does pricing compare between BrandViz.AI and Otterly.AI?

BrandViz.AI plans start from $49 AUD/month (~$32 USD) with all features included. Otterly.AI starts at $29/month for 15 search prompts (Lite), $189/month for 100 prompts (Standard), and $489/month for 400 prompts (Premium). Additional prompts cost $99 per 100. Gemini and Google AI Mode are add-ons ($9-149/month each depending on plan). For comprehensive tracking, Otterly.AI costs can add up quickly. BrandViz.AI includes everything in one simple price.

Which tool is better for B2B SaaS companies?

BrandViz.AI is specifically designed for B2B SaaS with queries mapped to the buyer journey (problem-aware → solution-aware → vendor evaluation). Otterly.AI is more general-purpose, similar to traditional SEO tools, serving any company that wants to track specific prompts across AI platforms. If you want queries that mirror how B2B buyers research vendors, BrandViz.AI is more focused.

Does Otterly.AI provide actionable recommendations?

Otterly.AI provides a GEO Audit tool that analyzes on-page factors and suggests improvements. It focuses on content optimization for AI discoverability. BrandViz.AI provides brand-specific action plans with prioritized fixes, effort estimates, and regular updates as visibility changes. Otterly.AI is more focused on content/SEO optimization; BrandViz.AI covers broader marketing actions.

Which AI platforms does each tool cover?

Otterly.AI tracks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot in the base plan. Gemini and Google AI Mode are paid add-ons. BrandViz.AI includes ChatGPT, Claude, Gemini, and Perplexity - all platforms in the base price. Note: Otterly.AI does not include Claude in any plan; BrandViz.AI does not include Copilot or Google AI Mode.

What is Otterly.AI best for?

Otterly.AI excels for teams who want SEO-style prompt tracking with detailed analytics, GEO content audits, and integrations like Looker Studio. It's particularly good for agencies and larger teams who think in terms of prompts/keywords and want to build custom dashboards. Their free GEO tools (AI keyword research, content checker) are also valuable resources.

Does Otterly.AI offer a free tier?

Otterly.AI offers a free trial but no permanent free tier. They do offer free GEO tools (AI keyword research, content check, crawler simulation) that anyone can use without signup. BrandViz.AI offers a free AI visibility report to evaluate the platform before subscribing.

Which tool has better reporting?

Otterly.AI has strong SEO-style reporting with brand visibility index, domain ranking, citation analysis, and Looker Studio integration (Standard+). BrandViz.AI provides bi-weekly reports focused on action progress, visibility trends, and ROI measurement. Otterly.AI gives more granular prompt-level data; BrandViz.AI gives more action-oriented progress tracking.

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